Draft Outline 9/28/09

The Toolkit will have two main functions:

1. Explain and illustrate how another station may develop a project similar to University Place.

2. Explain and illustrate how other stations may participate in the University Place project (using, creating, contributing programs and education content).

The Toolkit will include "how-to" segments, such as "FAQ" documents, "Favorite Tips" sheets, video and audio examples illustrating what works and what does not work, video process pieces (how to use a piece of equipment, how to encode, how to light, etc.) and possibly short video or audio interviews with team members, staff or partners explaining how they do something or how something was done.

The Toolkit will include links to external resources.

Toolkit Outline

1. Description of project
2. Process to develop content for local education needs. (WOSU, WPSU)
3. Process to utilize and incorporate content into local education curriculum, including communication with classroom teachers to encourage classroom use. (WOSU, WPSU)
4. Process to produce, distribute and broadcast university-based programming. (WPT, WOSU, WPSU)
   • Production and workflow
     • Scouting of locations
     • Booking
     • Captioning
     • Rights issues
   • Technology
     • Portable switcher
     • Cameras
     • Audio
     • Other
   • Distribution platforms
     • Broadcast
       • HD or SD
   • Web streaming
     • File formats
     • Captions
     • Stream and/or download
   • Podcasting
   • DVD
5. Process to identify and recruit partners to allow a station to develop a similar self-sustaining project; (WPT, WOSU, WPSU)
   • Station partners
   • University partners
   • PK-12 partners
   • Community partners
6. Process for sharing content with station partners (WPT, WOSU, WPSU)
   • Workflow
   • Searchable database
     • Technical plan
     • Metadata schema
   • FTP process
     • Station ftp requirements
       • Servers
       • File formats
7. Marketing and Communications Plan (WPT, WOSU, WPSU)
   • Web site
   • Press
   • On-air promotion
     • MySource promos
8. Evaluation plan and techniques (WPT, WOSU, WPSU)
   • TAP plan
   • Other station evaluation